About
A New Level
Elevating Excellence
Welcome to
A New Level Advisory
We are a specialist management consultancy crafting Purpose-Shaped Strategy™ to help organisations deliver lasting excellence.
We partner with leading businesses to align strategy with meaning, embed excellence into day-to-day action, and create growth that endures.
Through our proprietary frameworks — including The Ten LOX Framework™ and The ABCDEFG Methodology® — we drive strategic clarity, enduring impact, and purposeful change across everything we do.
Our Work
Our work is delivered through two pillars — where purpose shapes strategy to deliver lasting excellence:
Shaping strategy and performance from purpose to deliver lasting excellence.
Our Strategy & Excellence work helps organisations align strategy from purpose and embed excellence into action for growth that endures. This includes our flagship LX-Align, a structured ‘Strategy in Action’ service, and LX-ESG, a complementary pathway embedding sustainability within strategy.
Curating cultural and experiential initiatives to inspire lasting impact.
Our Signature Initiatives span Arts & Culture collaborations and The Edits — curated programmes and bespoke experiences that elevate distinction, spark dialogue, and deepen connection.
Our Purpose
We uncover and build on the deepest truths of an organisation — shaping strategy from purpose and aligning leadership, culture, and operations to create excellence that endures. In a world of shifting expectations and constant change, this purpose drives everything we do, guiding our clients to perform at their best while staying true to who they are.
Our Mission
The business environment is evolving at an unprecedented pace — marked by complexity, shifting expectations, and constant change. Our mission is to help organisations navigate this landscape by aligning strategy with purpose and inspiring bold thinking that delivers meaningful growth and transfigurative progress.
This mission is grounded in our proprietary concept: Business Transfiguration®—a reimagined approach to transformation for the businesses of tomorrow, enabling organisations to lead with clarity, confidence, and inspired excellence.
Our Passion
At A New Level Advisory, our passion is to inspire a higher way of thinking and doing — where purpose shapes strategy and excellence is pursued with intent. We believe true progress goes beyond incremental improvement; it demands meaningful transformation — reshaping how organisations think, operate, and lead.
This passion drives our commitment to solutions that unite strategic insight with bold creativity — uncovering purpose-shaped opportunities and equipping businesses to lead with clarity, confidence, and lasting impact.
A New Level Thinking
Our work is anchored in a clear philosophy, symbolised by The Purple Arrow in our logo and expressed through five guiding tenets — Purpose, Excellence, Integrity, Creativity, and Unity. These principles come to life through Business Transfiguration, — our distinctive philosophy of purposeful change, expressed in practice through three proprietary frameworks that redefine how organisations think, operate, and grow.
Business Transfiguration is powered by three proprietary frameworks that translate philosophy into practice, forming the backbone of our Strategic Solutions — ensuring every engagement is shaped by purpose and delivered with clarity, coherence, and lasting impact:
The Ten LOX Framework serves as a diagnostic foundation — assessing how well purpose aligns with strategy, culture, and operations across ten strategic levers. Grouped into three dimensions — Essence, Execution, and Evolution — it defines excellence, reveals strengths, and highlights areas for strategic focus.
Purpose-Shaped Strategy builds on this foundation as both our philosophy of strategy and the practical process by which it is delivered. Designed from purpose outward, it aligns leadership, culture, operations, and market presence with the organisation’s reason for being.
With this strategy defined, The ABCDEFG Methodology provides a structured, seven-step process for purposeful change — enabling us to deliver tailored solutions that translate insight into action and progress into impact.
Together, these three frameworks form our Strategy Evolution Cycle — the pathway through which Business Transfiguration comes to life: diagnosing alignment, shaping strategy from purpose, and embedding excellence for lasting impact.
Anchored in Business Transfiguration, this integrated approach ensures each engagement is situationally tailored and client-centric — combining our core frameworks with other proven tools where appropriate — always designed to deliver clarity, value, and lasting transformation.
The Strategy Evolution Cycle (SEC)
The SEC brings our three proprietary frameworks together into a single, integrated approach — diagnosing alignment, shaping strategy from purpose, and embedding excellence for lasting impact.
A New Level Advisory was born from a conviction to move beyond conventional consulting — aligning strategy and operations with purpose, and embedding creativity and culture where they matter most.
These origins shaped our distinctive approach, culminating in Business Transfiguration — our redefinition of transformation. From this foundation, Purpose-Shaped Strategy emerged, giving leaders a practical way to align decisions with purpose.
Why work with
A New Level Advisory?
Organisations choose to work with us because we combine strategic insight, creativity, and operational excellence to deliver results that transcend expectations. Our partnerships are built on trust, integrity, and a shared commitment to purpose-shaped strategy and inspired excellence.
We bring a fresh perspective to every engagement, taking time to deeply understand your objectives and organisational context. This enables us to co-create solutions that are visionary, purposeful, and grounded in reality — solutions designed not just to perform, but to transform.
Our aim is simple: to unlock excellence and empower your business to grow, evolve, and lead with clarity and confidence in an ever-changing world.