The
Ten LOX
Framework
®
Ten Levers.
Three Dimensions.
One View of Alignment.
A Framework
for Diagnosing Excellence
The Ten LOX Framework is our proprietary framework for examining the ten levers that shape excellence, performance, and long-term value.
Delivered through The Excellence Diagnostic, it provides a structured way to assess alignment across an organisation — revealing where excellence is being reinforced, where misalignment is constraining progress, and where focused action will create the greatest impact.
Understanding Excellence
Excellence is not achieved through a single strength or feature. It is shaped by how an organisation is defined, how it performs, how it is experienced, and how well it adapts over time.
It is not merely a standard, but the disciplined pursuit of outcomes that create meaningful and lasting impact.
The Ten LOX Framework brings structure to this complexity by identifying the underlying levers that determine whether excellence is being supported, constrained, or sustained across the organisation.
The Ten Levers of Excellence
The Ten LOX Framework examines ten interconnected levers that shape how excellence is expressed, delivered, and sustained across an organisation.
Each lever represents a distinct driver of performance and alignment. Together, they provide a structured way to understand where excellence is being built, where it is being constrained, and where strategic attention is required.
To provide structure and strategic clarity, the ten levers are grouped across three dimensions — each reflecting a distinct aspect of organisational excellence:
ESSENCE
Who we are and what we stand for
Authenticity
Trust
Presence
Distinction
1
2
3
4
EXECUTION
How we operate and deliver
Quality
Mastery
Experience
5
6
7
EVOLUTION
How we adapt and sustain value
Innovation
Sustainability
Value
8
9
10
Measuring Alignment
Ten LOX does not assess each lever in isolation. It examines alignment at three distinct levels:
Lever-Level Alignment
How each lever performs individually, and whether intent, behaviours, and outcomes are coherent within that specific area.
Dimension-Level Alignment
How the levers work together within Essence, Execution, and Evolution, revealing whether strengths within each dimension are coherent or masking internal tensions.
Whole-System Alignment
How the full pattern of strengths and gaps works together across the framework, showing whether alignment is reinforcing or constraining performance.
This system-level analysis is what gives the LOX Index its meaning. It is not a simple average or headline score, but a single, trackable indicator of organisational alignment — showing whether the pattern across the levers is coherent enough to strengthen performance and long-term value.
From Measurement to Strategic Focus
Diagnostic Outputs
Lever Scores
— how each lever is performing
Dimension Scores
— how the levers align across Essence, Execution, and Evolution
LOX Index
— a single, trackable indicator of organisational alignment
Ten LOX translates alignment analysis into a clear set of outputs: measurable indicators that show the state of alignment, and strategic interpretation that clarifies where attention should be focused.
Strategic Outputs
LOX Strengths
— where alignment is reinforcing performance
LOX Gaps
— where misalignment is constraining progress
LOX Priorities
— where focused strategic attention is required
These outputs interpret the pattern across the scores, showing where alignment is reinforcing performance and where focused action is required.
What LOX represents
LOX is derived from Levers of Excellence — the structural foundation of the framework.
It also carries wider meaning across our work at A New Level:
— a structured way to unlock excellence
Locks
— a new level of strategic transformation
Level X
— shaped by strategy research at Oxford
Led by Oxford
— a refined approach to excellence
LUXE
From Framework to Action
Ten LOX diagnoses what drives excellence; LX-Align and LX-ESG carry that insight into focused action and sustained performance.
Applying the Framework
The Ten LOX Framework® provides the diagnostic foundation for understanding what drives excellence. Through The Excellence Diagnostic, its insights are interpreted, prioritised, and translated into clearer strategic focus.
From there, those priorities can be carried forward through LX-Align and LX-ESG — shaping strategy, strengthening execution, and supporting sustained performance in practice.
Explore the Excellence Diagnostic
The Ten LOX Framework is applied through The Excellence Diagnostic — our proprietary service for assessing alignment, identifying constraints, and translating insight into clear priorities for action.