Deeper thinking.
Lasting Transformation.
The Level Room brings together the philosophy and proprietary frameworks of
A New Level Advisory — including Business Transfiguration®, Purpose-Shaped Strategy™, The Ten LOX Framework™, and the A–B–C–D–E–F–G Methodology®.
This is where we explore the deeper questions of purpose, strategy, and excellence, offering insight that informs both our thinking and the solutions we deliver.
Explore A New Level Thinking
Our Philosophy
Explore the Purple Arrow and the Five Tenets that define our values and strategic approach.
A foundational concept redefining strategy as a transformative journey — reshaping organisations to achieve higher purpose and enduring excellence.
Our Frameworks
A diagnostic framework assessing ten strategic levers to unlock product, service, and organisational excellence — aligning performance with purpose to enable lasting transformation.
A distinctive approach to strategy that aligns decisions with purpose and enables organisations to achieve meaningful, lasting excellence.
Our seven-step delivery model guiding purposeful change — providing structure, clarity, and momentum for lasting strategic transformation.
Our Essays
An examination of why purpose matters in business — how it anchors strategy, drives enduring value, and delivers meaningful growth.
An exploration of strategy’s roots and future — showing how Purpose-Shaped Strategy™ transforms purpose from statement into practice and lasting value.
Exploring how sustainability transcends compliance — becoming a catalyst for innovation, resilience, and meaningful business excellence.
