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Strategic Alignment. Inspired Excellence.
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Our Flagship 'Strategy in Action' Service
LX-Align is our flagship 'Strategy in Action' service — guided by The Strategy Evolution Cycle (SEC), integrating The Ten LOX Framework™, Purpose-Shaped Strategy™, and the ABCDEFG Methodology®. This unified system diagnoses alignment, shapes strategy, and embeds change for enduring excellence.
What LX-Align Delivers
LX-Align enables leadership teams to align strategy with purpose, strengthen culture, and execute with discipline — ensuring ambitions are not only defined but delivered.
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Diagnose strengths, risks, and opportunities with clarity through the Ten LOX Framework
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Shape purposeful strategies that inspire alignment and long-term value creation
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Embed & Evolve strategy into daily operations using the ABCDEFG Methodology
These three stages form The Strategy Evolution Cycle — a unifying system that connects diagnostic insight, purposeful strategy, and embedded execution into one coherent approach. Whether applied in full or focused on a single stage, every LX-Align engagement is anchored in this cycle.
The Strategy Evolution Cycle (SEC)
The SEC integrates its stages into a seamless cycle — ensuring clarity at the outset, purpose at the core, and disciplined execution that sustains excellence over time.
LX-Align in Practice
LX-Align is designed for ambitious businesses where expectations are rising and operational discipline is critical. In practice, this means equipping leaders with the clarity and structure to navigate complexity, capture opportunity, and build enduring excellence.
Examples of LX-Align in Action:
Hospitality: A hospitality group used the Ten LOX Assessment to uncover cultural misalignments holding back service standards, reshaping its strategy around purpose and excellence.
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Lifestyle: A growing lifestyle brand applied Purpose-Shaped Strategy to align its identity with expansion goals, ensuring growth remained true to its core values while unlocking new opportunities.
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Retail: A multi-site business used the ABCDEFG Methodology to embed execution discipline, turning plans into measurable progress across markets.
Explore the Frameworks
The System that Powers LX-Align
The diagnostic foundation of LX-Align. The Ten Levers of Excellence assess how strategy, culture, and operations align with purpose — revealing strengths, surfacing gaps, and identifying opportunities for sustainable growth.
The Ten Levers
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